Remember that Toby Keith song that was about him wanting to talk about himself? Mood.

So, here's the deal. This page is completely about that girl behind the sunglasses wearing those cognac heels. She is a fighter, a dreamer, a believer. She is a woman first and a boss second. She is a designer, a creative, a coffee drinker. 

When I began this company, I made a promise to myself that I would create a studio where I am not afraid to be myself. When attempting to come up with potential names for the company, I was shocked to realize that my monogram (in the very Southern Belle sense) spelled SHE. My parents gifted me with a beautiful name and a built in brand. It only took me 22 years to figure it out!

Through process of elimination and waking up randomly during the night, I decided that I wanted to take my design skills into the wedding world. If you have been Pinning your heart out and drooling over Instagrammed stationery and wedding decor goods, you are my type of person. Can't wait to be included in your journey.

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xo - Sam Wolfson

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